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Auctions: Most Frequently
Asked Questions The Auctioneer's
Q. What Is A Real Estate Auction?
A. Real Estate Auction is a method of buying and selling real estate which
accelerates the purchasing process through the medium of an auctioneer.
Q. What Are the Benefits of a Real Estate Auction?
A. The Real Estate Auction is definitely a win-win proposition for everyone
involved. The seller disposes of properties quickly and efficiently, thereby
saving long-term carrying costs such as interest, real estate taxes and
maintenance. For the buyer this can mean a smart investment, since properties
are usually purchased at fair market value through competitive bidding.
Because the auction sale is conducted in an open forum, both motivated buyers
and motivated sellers have assurance of watching the property's true market
value emerge as the bidding process progresses. For buyer and seller, fair
market value for the property prevails.
Q. Are All Properties Suitable For Auction?
A. Most properties, but certainly not all, are saleable by auction. Residential
property including town homes, condominiums, cooperative apartments and single
family homes, commercial property, vacant land, even boat slips-are sold at
auction. The majority of sound developments that can be marketed effectively do
extremely well at auction.
Before accepting a project we need to: 1) analyze the market and
2) analyze the property and/or development closely to ensure success for both
the buyer and seller.
Q. If The Property Doesn't Sell At Auction Is It possible Still Market It?
A. Yes. The Auction Marketing Method has exposed the property to a large segment
of the buying public. Many times a buyer who wants the property but is
uncomfortable with the auction process will make an offer after the auction
date. In other instances offers to buy the property prior to the auction date
are made and accepted.
Q. Can I Be Sure Of Getting A Fair Price?
A. The only genuine measure of value of Real Estate is what someone else is
willing to pay for it. An appraisal is merely an informed opinion. It is not an
offer to buy. The real measure of value of real estate, at any given time, is
what it will bring under competitive bidding from informed and motivated buyers.
Q. Don't Real Estate Auctions Depress Home Values?
A. Not at all. Real Estate Auctions reveal the true market value of a property
because auctions are conducted in an open forum where all bids are known, and
participants are given immediate feedback on the properties value. At auction,
values settle at the level the market can bear, neither elevated nor deflated.
Q. Real Estate Auctions Are Often Thought Of As A "Fire Sale" For Someone Who
Cannot Meet Their Mortgage Payments. Is This True?
A. Although most other forms of auctions, like art auctions, have a very
positive image, real estate auctions at times, have suffered from a poor one. A
majority of auctions today don't result from individuals' repossessed
properties, but rather are the result the smart seller, usually a builder, fine
estate home or financial institution, who chooses the cost effective,
accelerated method selling a property or development rather than laboring for
months or years to sell the property or unit one by one. This accelerated sale
allows the seller to eliminate virtually all long-term carrying costs.
These cost saving are passed along directly to the purchaser. It is truly a
win-win situation. Property owner can move on with their lives, developers can
move to their next project, and buyers can purchase quality properties at fair
market value.
Q. What Factors Determine The Success At An Auction?
A. The desirability of the property being sold. This includes location,
condition and surrounding properties. An aggressive marketing and advertising
plan are to prospective purchasers. Realistic expectations on the part of the
seller. Selecting type of auction that best suits the property and seller's
needs. Conduction of the auction in a professional manner and following through
closing. Undertaking due diligence beforehand so buyers are knowledgeable. The
only issue that remains is price.
Q. How Are Properties Advertised For Auction?
A. This varies greatly depending on the type and value of the property being
sold. One essential underpinnings for a successful auction is a highly
aggressive marketing program. Each auction has its own powerful promotion and
advertising. Auction marketing is an intensive effort and well-timed plan to
create massive interest in the properties available for sale. The advertising
budget is established according to specific properties and the type of market
that's needed to be reached. That budget is then broken down into various forms
of advertising that will best target market for that auction.
The various forms of advertising are: sale bills or brochures mailed directly to
prospective purchaser sand posted in public places, newspaper advertising in
local and possibly regional or national papers, ads in trade journals and
magazines, radio ads, signs posted on the property and cable television ads and
phone solicitation. A qualified and experience auction company knows which forms
of advertising are best for a particular type of auction and its location and
will facilitate everything from preparing the advertisements to placing them in
desired forms. The aggressive advertising hits large groups of buyers that will
come and competitively bid on property thereby yielding true fair market value
for a seller's holdings.
Q. How Long Does It Take To Market To Market The Property, Have The Auction
and Close The Sale?
A. The Time frame varies depending upon the type of property auctioned.
generally, the process takes 30 to 90 days from listing to closing. The auction
itself may take anywhere from twenty minutes on a single property to all day on
a multi-property auction.
Q. What Terms Does A Property Sell At Auction And Who Sets The Terms?
A. The seller sets the terms with advice of the auction company. Some terms
included in the auction contract are:
The high bidder deposit earnest money (either a percentage of the purchase price
or a stated set amount) and enter into a purchase contract immediately following
the auction: the balance of the purchases price due within 30 to 60 days at the
closing. The seller generally provides title insurance. Properties generally
sell "As Is" with no warranties expressed of implied.
Since the only issue left is price, due diligence is done in advance of the sale
such as preparation of information packages and inspection reports.
Q. What Happens To Earnest Money If A Buyer Decides At A Later Date Not To
Buy The Property?
A. Many of the same things happen in an auction situation as in any other
real estate transaction. The earnest money deposit is forfeited if the higher
bidder is unable to consummate the sale regardless of the reason. If the seller
fails to close because of defective title, etc. The buyer's deposited will be
refunded immediately.
Q. How Much Does An Auction Costs?
A. Auctioneers charge a percentage of the sale price. In addition, the
out-of-pocket expenses relating to the marketing and promotion as well the
conduct of the auction are paid by the seller or with the "buyers premium.
Q. What Are The Various Methods Of Auctioning?
A. Essentially, there are three different types of auctions:
1) ABSOLUTE AUCTION (Or auction without Reservation). The properties sold
to the highest bidder, regardless of the price. The main advantage of an
absolute auction is that it generates maximum response from the market place.
Since a sale is guaranteed regardless of the price, buyer excitement and
participation are heightened. Because this type of auction generates as ideal
response, many estate properties, financial institutions and government agencies
have begun to use this method in greater frequency. Despite the fact this type
of sale attracts a larger number of buyers and high bid offers, the guarantee
sale at the highest bid, regardless of price, often makes a seller fell nervous
and at risk, it often brings the highest bid due to the strong number of bidder
this method generates.
2) MINIMUM BID - The auctioneer will accept bids at or above a disclosed
price. The minimum price is always stated in the brochure, in the advertisements
and is announced at the auctions. An alternative approach is to post a suggested
"opening bid", but that opening bid does not commit the owner to sell at that
price. An advantage to selling via the minimum bid method is that it creates a
safety net for the seller that does not exist in the Absolute method. The
seller's risk is limited in that the price that the property sells for will fall
above a minimum acceptable level. Disadvantages to this method are that the
seller limits interest in he auction to only those buyers who are willing to pay
the minimum bid price and the fact that there is minimum bid makes it
difficult to generate the proper excitement.
3) AUCTION WITH RESERVATION - minimum bid may or may not be posted, and the
seller reserves the right to a accept or reject the highest bid within a
specified time - anywhere from immediately following the auction up to 72 hours
after the auction's conclusion. The owner predetermines the price at which the
property will be sold. Obviously, the advantage is that the seller is not
obliged to accept a price other than one that is entirely acceptable. The main
drawback of such an auction is that many prospective buyers not want to invest
the time and expense of investigating property when they have no certainly they
will get the property even if they are the high bidder. The high bid is reduced,
in effect, to an offer, not a sale
4) DUAL BID METHOD - Sealed bids are taken then the highest bid become
the opening bid at an open outcry auction. the advantage of this method is that
the seller can gauge the market and interest on their property and make
adjustments up or down in their expectations.
Q. What is A Buyer's Premium?
A. A buyer's premium is similar to the premium paid when you buy a stock or a
bond. It is charged to the purchaser of the property. It is usually expressed in
the form of a percentage the high bid. The typical buyer's premium in a real
estate auction is 5 to 10 percent. You need to refer to the terms and conditions
the specific auction to ascertain the amount of the buyer's premium. Your
prospective buyer must consider the impact of the buyer's premium when deciding
on the amount to bid for the property.
Q. What Are The Advantages To The Seller In An Auction Situation?
A. Buyers come prepared to buy. Lookers are eliminated because most often
bidders must qualify through a deposit of certified or cashier's check. There is
a sense of immediacy an auction. Buyers feel that if all the properties are sold
before the auction ends it represents their last chance purchase a desired
property. Sellers get maximum exposure for their properties.
The Auction Marketing strategy differs from the conventional advertising. It is
more concentrated, therefore more intense and visible. High carrying cost are
avoided. Through auctions, the seller is in control and knows, that if properly
priced, his property will sell on a certain date which is usually within 45-60
days from the auction listing. By selling quickly, the seller is able to avoid
high carrying cost such as insurance, real estate taxes, security and
maintenance and is also able to benefit from the use of the Moines to reinvest
in other real estate or investment opportunities elsewhere.
Q. What Are The Advantages To The Buyer In An Auction Situation?
A. The buyer knows the seller is fully committed to sell. Auction agreements
obligate the seller to transfer title if the reserve is met or to the highest
bidder in the case of an absolute auction; the auction agreement obliges the
seller to transfer title to the highest bidder that meets or exceeds the reserve
price in a non-absolute offering.
The buyer knows he is getting the property at fair market
price. The buyer feels comfortable with the purchase knowing that others would
have been willing to pay about the same amount for the property as the bid. The
buyer sees may offerings in the same place at the same time and is able to make
market comparisons quickly and easily.
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